It’s been a long time since I’ve sent out a newsletter email (coming up on two years) and I think it’s about that time again. Here’s what’s going out today. In this issue: goodbye San Diego, stay connected, monthly website reports , other news You’re receiving this email because we communicated at some point about [...]
Many people tell me that their website costs more than it brings in. For many, this is just a fact of life and their site becomes a bill to pay like a cell phone. If your site is commercial in nature, however, this is no way to go about your technological life. I want to [...]
I just recently gave an hour long talk on email marketing titled “6 Questions to Ask Before Sending an Email Campaign [Piece].” This was based on two blog posts I made recently. The posts actually came from the presentation preparation so I got to hype them a bit during the talk. I thought I’d toot [...]
On Monday, I posted 3 questions to ask before sending your email campaign. Today, I’m going to finish up this thought with three more questions. By now, you should be confident about sending the email in the first place and have a measurable outcome in mind. You’ve combed through your email list, taken a close [...]
So you want to send an email campaign. Well, guess what? Everyone else wants to send an email campaign too and that includes spammers, your competition, and others that deign to make your email marketing harder than it already is. While there’s no fool-proof strategy to ensure open rates, there’s a right way and a [...]
Poor usability abound but, for some things, there are no excuses. I’m a member at StumbleUpon and have only recently been using it on a regular basis. The idea of pressing a button and going to a totally random website is very entertaining and exciting. It’s also gathered me a nice trickle of traffic to [...]