This post is for anyone who just signed up for Twitter and thought, “OK, now what?” It’s for the businesses and individuals curious about how to get started on Twitter and have fun with it. This isn’t about ROI, it isn’t about analytics, and it isn’t about strategy. It’s about what I like to create [...]
I’ll just say it right up front: the target audience for this post is for business owners and entrepreneurs who are online and understand the importance of optimizing their site for search but aren’t sure where to start. If you’re unconcerned with search traffic, that conversation is for another day. If you’re looking for in-depth [...]
It was a rainy October day in Paris. In an effort to see as many different streets as possible we ended up walking a long way from our tiny apartment in a purposeful but uneducated direction. Our journey took us to the outskirts of the city and then back towards “home” down a busy street [...]
Facebook is like a smartphone. Some people jump right in and start using it, slowly figuring out the necessary functions like making calls, sending texts, and saving contacts. Other people go right to the manual and read it from cover to cover to make sure they’re not missing anything. Wait a sec, that simile doesn’t [...]
Let’s get right to the point: you are not in a mainstream industry. What you sell is very specific or not very exciting to talk about or reminds people of places they don’t want to be. What you do is not the center of attention at a party and you have to explain your service [...]
My cousin got a hold of me to talk about building something for her company to use that would help them with internal communication. We talked about a few obvious options – Facebook, Google Groups, Linkedin – but none of them fit the bill. I decided to do a little research (with some help) and [...]
