I’ll just say it right up front: the target audience for this post is for business owners and entrepreneurs who are online and understand the importance of optimizing their site for search but aren’t sure where to start. If you’re unconcerned with search traffic, that conversation is for another day. If you’re looking for in-depth [...]
It was a rainy October day in Paris. In an effort to see as many different streets as possible we ended up walking a long way from our tiny apartment in a purposeful but uneducated direction. Our journey took us to the outskirts of the city and then back towards “home” down a busy street [...]
Every industry has it’s scumbags, scammers, and liars. Every industry also has a cabal of providers who stay in the dark, keep doing the same old thing, and never look to improve their craft. For a customer, the outcome is the same: money paid but no return. Much like the weight-loss industry, the web service [...]
If you’re someone who owns or operates a website and you’re reading this, I’m going to go out on a limb and say that you’ve never done proper search engine keyword research in your life. In fact, I bet you’ve never even given a second thought to what words people use in search engines, let [...]
A recent San Diego Refresh meeting found me in a room full of fellow geeks learning about microdata and the semantic web. What I thought was going to be a new look at SEO turned out to be a very in-depth look at where the web might be heading. The session was led by Barbara [...]
I was asked recently by a potential client what my “philosophy of the web” is. What seemed like a strange question at first made perfect sense when I thought about it a little more. We have an approach or philosophy about business, art, relationships, science… almost anything involving a verb. So why wouldn’t we have [...]
