I’ll just say it right up front: the target audience for this post is for business owners and entrepreneurs who are online and understand the importance of optimizing their site for search but aren’t sure where to start. If you’re unconcerned with search traffic, that conversation is for another day. If you’re looking for in-depth [...]
Every industry has it’s scumbags, scammers, and liars. Every industry also has a cabal of providers who stay in the dark, keep doing the same old thing, and never look to improve their craft. For a customer, the outcome is the same: money paid but no return. Much like the weight-loss industry, the web service [...]
If you’re someone who owns or operates a website and you’re reading this, I’m going to go out on a limb and say that you’ve never done proper search engine keyword research in your life. In fact, I bet you’ve never even given a second thought to what words people use in search engines, let [...]
I was asked recently by a potential client what my “philosophy of the web” is. What seemed like a strange question at first made perfect sense when I thought about it a little more. We have an approach or philosophy about business, art, relationships, science… almost anything involving a verb. So why wouldn’t we have [...]
Yeah, seriously. What brought this up I’ve been doing, inadvertently, a lot of thinking and reading about search engine optimization (SEO) lately. For the company I’m contracted with, we’re trying to come up with a solid strategy to rank better in our industry, get more online attention, and attract sales leads. For a couple of [...]
Introduction Anyone charged with finding business for themselves dreams of the days when you’ll be able to reject more projects then you take. In the meantime, drumming up business can seem like a very daunting thing to do. There are lots of places to find ideas but what will work for you depends on what [...]
