I’ll just say it right up front: the target audience for this post is for business owners and entrepreneurs who are online and understand the importance of optimizing their site for search but aren’t sure where to start. If you’re unconcerned with search traffic, that conversation is for another day. If you’re looking for in-depth [...]
Every industry has it’s scumbags, scammers, and liars. Every industry also has a cabal of providers who stay in the dark, keep doing the same old thing, and never look to improve their craft. For a customer, the outcome is the same: money paid but no return. Much like the weight-loss industry, the web service [...]
If you’re someone who owns or operates a website and you’re reading this, I’m going to go out on a limb and say that you’ve never done proper search engine keyword research in your life. In fact, I bet you’ve never even given a second thought to what words people use in search engines, let [...]
A recent San Diego Refresh meeting found me in a room full of fellow geeks learning about microdata and the semantic web. What I thought was going to be a new look at SEO turned out to be a very in-depth look at where the web might be heading. The session was led by Barbara [...]
When I first started down this whole website building road, I thought page titles were kind of silly. Titles are the words that show up on the top bar of your browser when you’re on a web page. For example, if you look at the top of this window, you probably see something like “A [...]
Who cares? Search engines are complicated, proprietary, heartless machines that chew up poor, unsuspecting websites and spit out a category based on what it tastes like. These categories are used to literally rank a site’s individual pages based on their relevancy for particular word or phrase. The rank, as it is referred to, is the [...]
