This post is for anyone who just signed up for Twitter and thought, “OK, now what?” It’s for the businesses and individuals curious about how to get started on Twitter and have fun with it. This isn’t about ROI, it isn’t about analytics, and it isn’t about strategy. It’s about what I like to create [...]
Facebook is like a smartphone. Some people jump right in and start using it, slowly figuring out the necessary functions like making calls, sending texts, and saving contacts. Other people go right to the manual and read it from cover to cover to make sure they’re not missing anything. Wait a sec, that simile doesn’t [...]
Let’s get right to the point: you are not in a mainstream industry. What you sell is very specific or not very exciting to talk about or reminds people of places they don’t want to be. What you do is not the center of attention at a party and you have to explain your service [...]
My cousin got a hold of me to talk about building something for her company to use that would help them with internal communication. We talked about a few obvious options – Facebook, Google Groups, Linkedin – but none of them fit the bill. I decided to do a little research (with some help) and [...]
I am not ashamed to admit that I consult yelp.com for everything ranging from places to get good gelato to dentists to help me when I’ve found too many good gelato joints. I also use Google Local to find other service providers and to compile my own reviews. On top of that, I can’t buy [...]
Increasing the page load speed of your website has been proven to increase conversion rates (reduce the number of people who get fed up and leave), increase site usage (time on site and pages per visit), and reduce the chance you’ll be taken down by a sudden spike in traffic. WordPress in particular is fairly [...]
