This post is for anyone who just signed up for Twitter and thought, “OK, now what?” It’s for the businesses and individuals curious about how to get started on Twitter and have fun with it. This isn’t about ROI, it isn’t about analytics, and it isn’t about strategy. It’s about what I like to create [...]
Let’s get right to the point: you are not in a mainstream industry. What you sell is very specific or not very exciting to talk about or reminds people of places they don’t want to be. What you do is not the center of attention at a party and you have to explain your service [...]
I was honored to be asked to come down to San Diego and speak to a room full of friendly college administrators, marketers, and professionals about email marketing campaigns. Everyone was plugged in and seemed to really enjoy the whole process, which made it that much more fun for me. My Google Docs presentation is [...]
“Thou shall not spam” is one of the ten commandments of the web. Sending out unwanted email is unnecessary, intrusive, and, at times, downright abhorrent. Who would do such a thing? Yours truly did… but if you give me a chance to redeem myself, I think you’ll understand (and, more importantly, learn something). I wrote [...]
I love email, I really love it. Email is a simple communication medium that creates a historical record and is dead-simple to manage (if you’re a Gmail user). I use email as much as possible and prefer it over pretty much any communication method besides meeting face-to-face. Having said that, it’s terribly easy to use [...]
I just recently gave an hour long talk on email marketing titled “6 Questions to Ask Before Sending an Email Campaign [Piece].” This was based on two blog posts I made recently. The posts actually came from the presentation preparation so I got to hype them a bit during the talk. I thought I’d toot [...]
