This post is for anyone who just signed up for Twitter and thought, “OK, now what?” It’s for the businesses and individuals curious about how to get started on Twitter and have fun with it. This isn’t about ROI, it isn’t about analytics, and it isn’t about strategy. It’s about what I like to create [...]
I’ll just say it right up front: the target audience for this post is for business owners and entrepreneurs who are online and understand the importance of optimizing their site for search but aren’t sure where to start. If you’re unconcerned with search traffic, that conversation is for another day. If you’re looking for in-depth [...]
I think data can solve most problems. Think about it… if you had all the right information and you trusted that information and you were able to get past your emotional response, you would always make significantly better decisions. This is a pretty vague, overarching statement but I believe it can be applied everywhere. Whether [...]
It was a rainy October day in Paris. In an effort to see as many different streets as possible we ended up walking a long way from our tiny apartment in a purposeful but uneducated direction. Our journey took us to the outskirts of the city and then back towards “home” down a busy street [...]
Let’s get right to the point: you are not in a mainstream industry. What you sell is very specific or not very exciting to talk about or reminds people of places they don’t want to be. What you do is not the center of attention at a party and you have to explain your service [...]
Every industry has it’s scumbags, scammers, and liars. Every industry also has a cabal of providers who stay in the dark, keep doing the same old thing, and never look to improve their craft. For a customer, the outcome is the same: money paid but no return. Much like the weight-loss industry, the web service [...]
