I’ll just say it right up front: the target audience for this post is for business owners and entrepreneurs who are online and understand the importance of optimizing their site for search but aren’t sure where to start. If you’re unconcerned with search traffic, that conversation is for another day. If you’re looking for in-depth [...]
It was a rainy October day in Paris. In an effort to see as many different streets as possible we ended up walking a long way from our tiny apartment in a purposeful but uneducated direction. Our journey took us to the outskirts of the city and then back towards “home” down a busy street [...]
Every industry has it’s scumbags, scammers, and liars. Every industry also has a cabal of providers who stay in the dark, keep doing the same old thing, and never look to improve their craft. For a customer, the outcome is the same: money paid but no return. Much like the weight-loss industry, the web service [...]
If you’re someone who owns or operates a website and you’re reading this, I’m going to go out on a limb and say that you’ve never done proper search engine keyword research in your life. In fact, I bet you’ve never even given a second thought to what words people use in search engines, let [...]
Many people tell me that their website costs more than it brings in. For many, this is just a fact of life and their site becomes a bill to pay like a cell phone. If your site is commercial in nature, however, this is no way to go about your technological life. I want to [...]
I have, accidentally and otherwise, come across several articles about content creation and information architecture lately. I am fascinated by how people are able (or unable) to consume the amount of information that is available on so many topics. I am also perpetually interested in improving my own ability at presenting information. These two things [...]
