December 2009, I looked back through the analytics of several busy content sites I help manage and saw a serious traffic drop-off. It’s no fun being the bearer of bad news and the news was pretty bad. Most sites were seeing close to a 40% decrease in overall traffic starting on the first week of [...]
If you’re using Google Analytics and you’re not taking advantage of its built-in campaign tracking, you’re missing out on important insights. Campaign tracking uses URL query strings to determine where your traffic is coming from specifically. URL query strings are the funny “?something=this&somethingelse=that” text that you see on the end of URLs (try a Google [...]
If I could recommend one skill to business owners with a website it would be a solid understanding of their site analytics and they are affected. So many people treat their website as something they need to have “just because.” If you build a site for services you offer or products you sell, what people [...]
My name is Josh Cunningham and I love the web.
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