Google Analytics (GA) and Webmaster Tools (GWT) are used to determine the health and performance of any public website. A small snippet of code is added to the very end of each website page which reports back to GA both quantitative and qualitative data about each site visitor. GWT uses the Google search engine to [...]
When I started Josh Can Help, I billed myself as a “technology tamer,” boldly fighting overcomplication, annoyance, disconnection, and frustration across the battlefields of the small business landscape. I wanted to fix computers, build websites, design documents, teach people mobile technology, and construct networks. I would do it all!
While I gained more experience over the [...]
My dad and I have been working on a plan for a website to promote his business valuation report for a few months now. We’ve decided on a structure and plan and we’re ready to move forward.
During this conversation, the topic of how to market and promote the site came up. Dad has already joined [...]
On Monday, I posted 3 questions to ask before sending your email campaign. Today, I’m going to finish up this thought with three more questions.
By now, you should be confident about sending the email in the first place and have a measurable outcome in mind. You’ve combed through your email list, taken a close look [...]
So you want to send an email campaign. Well, guess what? Everyone else wants to send an email campaign too and that includes spammers, your competition, and others that deign to make your email marketing harder than it already is. While there’s no fool-proof strategy to ensure open rates, there’s a right way and a [...]
My name is Josh Cunningham and I love the web.
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