I finally made the time to finish my site’s re-design and re-build. Part of me thought this would be a minor remodel with a new WordPress theme but, in the end, I re-did all of my page content and changed my whole organization.
I had two major goals with this site:
With this in mind, I sat down a few months ago and began writing out the plan for the site. I wanted an area to highlight work I’ve done for specific clients and a better representation of what I do. I wanted a simple, clean layout and to ditch the ever-present blog sidebar.
After settling on a structure, I went to work in Photoshop putting together a design. For whatever reason, I always find it tough to design websites for myself. It’s tough to balance what you want to say with how you want it to look. It was my chance to do whatever I wanted but I was still constrained by business sense and usability. I think the combination of being able to say anything and do anything makes the process harder. Design is about constraint, art is about freedom.
After I had settled on a look, it was time to get in and work with the code. Here are a few of the highlights:

On each individual post page (on the left there at the top) there are share links for Twitter, LinkedIn, and Facebook, my three main social networks. When I create a post, a also create a bit.ly link which I put into a custom field. Then, the WordPress template takes that short link and adds it to share links for each of the services. The twitter share adds my handle and shortened text from the title of the page. Go ahead, try it out… no plugins! It’s also dynamic so old posts without this information won’t show the links. I debated whether or not I wanted to dynamically generate links from bit.ly but I figured this way I could track all shares from each article using that link in my account. I could also just as easily add in a different short link without much hassle.
Those are the main features with more to come. On the to-do list:
Comments are appreciated!
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