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Creating and maintaining a presence on the web is about better communication, putting your best foot forward, and connecting with people. With so many options to consider and so much competition, what can you do to set yourself apart? I take your goals and strengths and help you translate them into a quality web site that performs. Take the first step towards a unique, well-built web presence that works for you and contact me now!

Learn about how I can help, why you need it & how to get it. More about Josh, the company, & how this whole thing works. I design, build, optimize, customize, refresh, & advise.

I write about the basics of online strategy: design, SEO, technology, and content.

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Thoughts on conferences

Phone alarm screen wake up

  • Show up early…. yes, you. Everyone needs to show up early. Depending on the amount of work that needs to be done, staff members should be on-site and setting things up AT LEAST an hour before people start showing up. Registration tables, video demos, installations, presentations… everything takes time to get ready. WHY: Because it looks silly to be dinking around with technology and paperwork while people are showing up. Have you ever gone to a great hotel and had the concierge tucking in her shirt, the computers getting installed, and the bellhop tying his shoes in the middle of the lobby? Look like you know what the heck you’re doing and be ON POINT well before the people show up.

Josh Can Help broken smoking computer

  • If you’re presenting, have some kind of back-up in case everything blows up. Have another story, have a riff on-deck, have a prop… have SOMETHING to keep that energy going. Presentations stop, internet access breaks, and wireless mouse batteries run out; be ready for it. Distract attention from the control panel windows that are going on and tell an embarrassing story about yourself. Don’t slam your OS or your software or your IT department or yourself – that gets awkward. Don’t walk people what you’re doing, multi-task. WHY: Though every great (and many good) speaker(s) can recover from a screeching halt, not everyone knows what to do DURING the screeching. If you’re lucky, there’s an IT person around who can fix the problem on the fly but you still need to keep that attention (if you even had it in the first place). Technical problems will always happen and usually at the worst times. No one is rolling their eyes at you as long as you don’t make it worse on yourself.

  • Have excellent IT staff on hand. Actually, this rule is for everyone at all times. Find someone, hire someone, pay them well, treat them like they are all-important (because they are), let them work the way they want to, make sure they understand security and privacy, make sure they’re not painfully anti-social, and befriend them. WHY: There is no work-around for having a great IT guy/gal. Having someone who can quickly (and correctly) fix problems instills massive confidence. Most people (I’m talking 90% [conservatively]) don’t know how to fix fairly basic computer problems. Having someone to help these folks is very valuable. Having someone that can fix everything else as well is priceless. The IT Admin for the company I’m contracted with is smart, capable, cool, calm, collected, patient, and knows it all. It’s a pleasure to watch him work his magic.

A bunch of USB thumb drives

A bunch of USB thumb drives

  • Does your audience need files? Documents? Installs? Data? Databases? Put all this stuff on a cheap USB and give it to them with instructions. Not possible? Sensitive data? Put all this stuff on several USBs and train your staff on how to implement. WHY: The more people armed and capable (actually capable) to help your audience, the quicker that problems will be solved and the better the conference will run.

  • Give each of your staff members a pack of sugar-free gum. Tell the ones presenting that if they chew gum during the presentation that they will be fired. Then say, “Just kidding… but seriously.”

screen resolution change XP

  • Just saw this – if your projector isn’t fitting the whole screen on the big screen, adjust the resolution on the computer running the presentation. In Windows XP, right-click the desktop, select Properties, select the Settings tab, and drop the screen resolution down (try 800×600).

  • Drink less sleep more, even if you’re having fun. WHY: Sounds ridiculous, I know, but just go with it.

Would you like to leave a comment?

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posted on:

6/13/2008

comments:

2

posted in: Business How to Start, Computer Hardware, Connectivity Devices

How to Tame Your Technology in Four Easy Steps

Whether you’ve been here a couple of times or only once (and hopefully planning on returning), you might have seen my little tagline up in the header, “Helping You Tame Your Technology.” This should be more or less self-explanatory (as most good taglines are) but “taming,” to me, goes beyond just learning and using your electron-fueled personal possessions. Taming your technology means keeping your possessions and communications well-used, trouble-free, and to a minimum.

I’m always taking a second look at what I do and what I own (or want to own) to make sure I don’t fly off the deep end and create more work/stress for myself. Here’s what I do to keep it all together.

Taming your tech means: making it work how you want it to

The first part of this tamed tech meme is probably the most obvious. Taking control of your digital life means learning how to use what you have and using it well and fully. Buying a web-enabled phone because you want to have your email with you wherever you go and never learning how to use it or accessing your email remotely but losing the organization scheme you used before is also letting your technology tame you. Learning how to get your Gmail or Hotmail through the mail program built into your phone and managing the system when you can over the web is taming technology.

If you find a gadget, a piece of software, or a web page that can solve a nagging problem, then, naturally, you will spend the time to learn it as best you can. But so many people don’t take the extra time to learn that extra little bit and end up with more products then they need. Taming your tech means making what you buy work completely rather than throwing more money at a problem and ending up right back where you started.

How I apply this in my life/business: I do a lot of digital image manipulation and have been for quite a while (about 6 years). I pull and modify screenshots, make my personal photos look better, and make various web images. Would you believe that I just bought Photoshop? I’ve been using free programs like Paint, Paint.net, and Photofiltre. This put me at a bit of a disadvantage because, now that I actually need Photoshop, it’s hard to re-learn what I know in other systems. The upside is that I can recommend some great free programs and still got the work done.

Taming your tech means: using only what you need

This second part ties in to the first part but is more about removing than adding. Owning and using technology should do nothing but make what you’re doing perceptibly better than it was before. This could mean work, this could mean family and friends, or this could mean entertainment. If having three email accounts, two blogs, two computers, a web-enabled phone, an ipod, a digital camera, and a printer/scanner helps you do what you need to do, then it’s not a problem learning, maintaining, and replacing all of the above. If, however, having all of this only serves to distract, disturb, and annoy without improving anything, then it’s time to reconsider some or all of it.

Everyone is welcome to drown themselves in as much technology as they can wrap their paycheck around but, if your goal is productivity or a gain in personal time or effective business reach, then maybe charging and syncing everything is doing more to hold you back. Taming your technology is taking control of the gadgets you use and using only what works.

How I apply this in my life/business: My laptop is probably 7 years old, one of the PCMCIA ports doesn’t work, and is somewhat limited as to what it will run. Am I saving for a new one? Am I waiting for the right price? Is it collecting dust in the closet? None of the above. This little guy lets me write, organize files, code for the web, brainstorm, answer email, and surf the web. These are the only things I need to do while on the road these days so there is not a compelling reason to upgrade.

Taming your tech means: keeping your tech to yourself

We’ve all seen it: the cell-phone guy/gal, noise polluting an entire coffee shop; the kid with an ipod turned up so loud you can make out the lyrics; friends who talk to you while writing an email to someone else on their Blackberry. It’s so east to retreat into our own little worlds, especially when we’re fooled into thinking we’re somehow better connected because we have more channels of communication at our disposal. When we fall for this trap, though, we start to lose touch and move away from society at large. Taming your technology means being aware of the impact that your technological life has on other people. This could mean giving your phone or computer a break when you’re around others, being cognizant of the noise your device(s) are creating, or facing your gadget addiction before it saps money aware from more important things.

I’m going to take this point one step further and say that taming your technology means staying as close to sustainable as you can, even if it means making sacrifices. We all have our lives to live and our jobs to work, but if you’re leaving 2-3 computers on all night, commute in something that gets less than 20 MPG, and still replace light bulbs with incandescents, it’s time to tame your technology.

How I apply this in my life/business: I’m in the 97th percentile of energy use in my neighborhood according to the power company (LINK). I run the computer overnight sometimes but every light bulb is fluorescent, computers and electronics are on power strips that get shut off at night, and I charge things in my car (“free” electricity). When it comes to my social impact, you can find me with my phone always on vibrate, leaving the room to take a call, and my music high enough to drown out the din. I’m no Miss Manners – or Mister for that matter – but I make it a point to be aware of my surroundings enough to avoid dirty looks.

Taming your tech means: staying on top of it

Sometimes the question has to be asked: why bother? With so many work opportunities (reputation-building, networking, side projects), communication options (blogs, micro-blogs, social networks, email platforms), entertainment channels (books, social media, television, movies), productivity tools, it’s impossible to try and take it all in. It is tempting, however, to try. When we start to get mire ourselves in fabricated “have to’s” (I “have to” post on my blog, I “have to” update my profile, I “have to” sign up for that site), our priorities, work, and personal life suffer. It’s very easy to make more work for yourself by trying to be everywhere at once and keep tabs on every trend that’s remotely relevant to you. It’s also very easy to create time sinks with poor organization, poor set-up, and a lack of planning.

It’s hard for me to present a universal rule for everyone to follow but I will say this: if you’ve ever asked yourself if something should go/be replaced/be completely renovated, keep asking until it happens. If you’re not getting any benefit from it, should you keep wasting your time doing it? Also, if you can fix it or replace it for a significant benefit, what are you waiting for?

How I apply this in my life/business: I don’t spend much time on any social network and I don’t actually participate in social media beyond Digging or Stumbling the occasional site that really catches my eye (or submitting my own). I find that neither one contributes much to my life so I’m not motivated to keep them up.

A portion of my digital time is spent blogging, one of those activities that you either get and do or don’t and avoid. The few hours I spend every week staying on top of updates gives back by keeping me in touch with the industry(ies) that I’m involved in, helping my improve my writing skills, and adding a bit to my reputation by offering up a piece of myself up-front. It’s something I like to stay on top of that also serves a purpose.

posted on:

comments:

0

posted in: About Josh, About JoshCanHelp, Everything Else

Why I freelance (a picture story)

Scene 1 opens with our hero attempting to delete a file found on a shared network drive.

deleting a file in windows XP

 

confirm a delete in windows XP

 

cannot delete a file in windows XP because of another user

 

Our hero attempts to contact the colleague in question.

skype chat window

…time passes…

skype chat window

No response.

deleting a file in windows XP

 

confirm a delete in windows XP

 

cannot delete a file in windows XP because of another user

 

skype chat window

fin

posted on:

6/5/2008

comments:

0

posted in: Design Typography, How To

Installing a font in Windows XP

This is a companion to my 6 steps to easy typography in any document article I wrote a while back. Here is the quick and dirty process for adding a font in Windows XP.

1) First, find the font you want to install and note the folder it is in. Font files typically have an extension of .TTF (True Type Font) or .OTF (Open Type Font).

2) Click the Start button, then Control Panel.

If this loads a blue screen that says Pick a Category, click Appearance and Themes and then, under the See Also heading on the left, select the Fonts link.

Control panel window in Windows XP

See Also window in control panel for windows XP

If this, instead, loads a screen with several icons, simply double-click the Fonts icon.

Control panel window in Windows XP

3) Under the File menu, select Install New Font…

4) The navigation here is REALLY goofy and very old-school. For me, it’s kind of funny because it harkens me back to Windows 3.x. If you have less nostalgia about the days or yore with Windows, you’re just going to find this frustrating.

Add font window in Windows XP

Under the Drives drop-down, you have all the drives on/in your computer. This includes CD-ROM drives, USB drives, and hard drives. The default setting when you pull up this window is “C:,” typically your main drive. Since, in step one, you noted the location of the font file you wish to add, you’re going to find it with this silly “drive-then-folder” navigation.

Pick the correct drive, then, in the Folders window on the left, drill down to the correct folder.

Hint: If you downloaded the font to your desktop (the default location for Firefox [you are using Firefox, right?]), go to the C: drive (or whichever drive Windows is installed on), then Documents and Settings, then find your login name (this is what you use to log in when your computer starts up – probably your first or last name; if you don’t login then it’s probably Administrator) and enter that folder, then Desktop. Yes, I agree, it would be nice if that was easier to find.

5) When you’ve got the right folder selected, the font file(s) will appear in the List of fonts window. Simply select the one(s) you want to install (hold down CTRL then click for more than one but less than all) or push the Select All button to install everything in that directory.

6) Click Ok and start making beautiful documents!

Bonus! How to find cool fonts!

As long as you promise not to go crazy with these, I’ll show you where to get some great fonts (some of which are free).

Fonts dot com logo

DaFont dot com logo

ILT I love Typography dot com logo

1001 free fonts dot com logo

posted on:

5/25/2008

comments:

0

posted in: Computer Hardware, How To, Media

CDs burning improperly? Songs skipping? Verification errors? I can help!

This story started about 2 or 3 years ago in my previous car. When I would burn MP3 CDs (just simple data diss), some songs would play, some would play for a bit and then go blank, some would skip, and some discs wouldn’t even play. I drove me crazy to have a head unit that could play MP3 discs but not actually play the MP3 discs. It started happening out of the blue so I assumed the unit had gone bad and I was out of luck.

Flash forward to last weekend and I stumbled into buying a new-to-me car. It has an MP3 capable head unit and I was excited to start using that feature again. Burned a Wu-Tang disc, brought it with me the next time I was going out, popped it into the player and… SAME PROBLEM. What the hell?

So I bought new/different CDs – same problem. Tried my other burner – same problem. Tried a different software – same problem. Tried a different disc style – same problem. Sometimes they would verify and sometimes they would error out but ALL the time they would not play properly. I was beginning to think that my music collection had gone bad except it played fine on the computer and on an iPod.

It was Google time, in a big way. Here are a few things I found out about burning a CD of any type. It turns out, the solution was easy. All I had to do was…

Turn down the burn speed

Just because your discs say they are capable of burning at a certain speed doesn’t mean they actually are. The Sony discs I bought were rated for up to 48x but, as soon as I turned the speed down to 24x, discs burned great and played just fine in the car. Try a speed much lower than the top speed, like 24x or 12x.

Thanks to Platinum GLS on VWVortex.com

Get rid of nested directories

You would think that a CD player would be able to figure out directories inside of directories but some just can’t. Some of that probably has to do with the fact that most CD players are linear, meaning that they only have forward and back controls, not up and down, so navigation might be a problem. If you are using folders, use them in the root directory only (meaning the “first level” of the file structure) and, just to be sure, if you are using directories, put all the songs in a directory (no songs in the root directory).

Yes

Correct file structure to burn a CD

No

Incorrect file structure for burning a CD

Rename long and/or oddly-named files

In addition to nested directories, some players also have problems with certain characters and file name lengths that border on infinite. Get rid of symbols and shorten the name a bit to make sure that your player can read and display the name. Some burning software will actually rename the file but that doesn’t always mean that your play can play them.

Yes

How to name your songs to burn onto a CD

No

How not to name files to burn onto a CD

Update your driver firmware

Firmware is software that resides within hardware to instruct it how to function and how to run commands sent by your computer. If your burner is over a year old, there might be a firmware update to download and install. This sounds technical but it shouldn’t be that hard. Go to the website of the manufacturer of your burner and search for updates, find your model number, download and install.

Memory problems – not enough or going bad

It’s unlikely that the first problem you would encounter with bad memory on your computer would be burning a CD but stranger things have happened. Run a memory checker (like Memtest86+), just in case. It’s more likely that maybe you’re doing a little too much multi-tasking during your burn sessions. Surf the web, write a letter, or plan your next CD but leave your Photoshop, Crysis, and Maya3D applications closed. It is possible to overrun your burning buffer and affect the data that is written.

Finalize your CDs

MP3 players don’t like “multi-session” discs (when you can add data later) so make sure to finalize the CD. Every burn program should have this option available.

Defragment your hard drive

But you do that regularly anyways, right?

On an XP machine, go to Start > Programs > Accessories > System Tools > Disk Defragmenter. Make sure to run it when you won’t be working on your computer, like overnight. I’d recommend doing this once per quarter or more frequently if you move files around a lot.

As a side-note, the disk defragmenter icon is probably one of my most favorite icons of all time. Yes, I have favorite icons.

Yes

Disk defragmenter icon

Still not working? Here’s more options for you

Here is a great list of things to try from Acoustica.
Here is a whole site dedicated to helping you solve this little problem.

Hoped that helped!

posted on:

5/19/2008

comments:

0

posted in: Design Layouts, One Art

Got my hands on some CS3 action

$249.99 plus tax for the Web Premium versionat the SDSU student store…

Adobe CS3 Web Premium installation screen

Now all I have to do is learn it! My arsenal:

  • The Illustrator CS2 Bible from Wiley. I bought the CS2 version because I had a *gasp* pirated version and wanted to get good enough to justify buying the full version. I’m not sure that Illustrator will be my weapon of choice from the Adobe suite but I want to be able to at least edit any vector graphics that I get my hands on. It’s all about being versatile.
  • Lynda.com training videos. Some of them came with the software and there are a few free ones on-line. Lynda is only $25/month which is a great deal is you sit down and learn one or two products in a month. Self-paced, professionally created, and they cover a broad range of products. Good deal! On-line learning is underrated right now.
  • Adobe help files. I don’t know why I was surprised to find instructional PDFs bundled with this software. Part of me thought that once you bought these, you were on your own. These files are hundreds of pages long and, thankfully, link contextually to the software (meaning you can get help from within the software when you need help).
  • Screwing about. I’ve heard/read that just playing with the program is a big part of learning it. I’d say that’s half-true. I’m still using Paint.net at work (and, sometimes, at home) and find it to be very simple, very usable, and functional to about 10% of Photoshop. I don’t WANT to use Paint.net but I know it fairly well and, to be honest, the quick stuff is much easier to do there than in Photoshop. All griping aside, I want to use Photoshop exclusively so I’m trying (desperately) not to even open Paint.net.

I’m finding it tough to just do what I want to do in PS. I’m sure that comfortability will come with time. At least it’s remotely intuitive (GIMP stopped me in my tracks the first 3 times I tried to use it).

It’s photo editing abilities are , to say the least, amazing, even if the drawing functionality is a bit.. convoluted.

Photoshop fix of flower picture

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