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I write about the basics of online strategy: design, SEO, technology, and content.

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posted on:

4/21/2008

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posted in: Le Bizness



The 4 Components of a Great First On-Site Visit

I’ve done “on-site tech support” for a long time now. Every job has seen me as a go-to guy when IT was busy, I have plenty of tech-frustrated people in my life, and I’ve always been willing and able to help out someone in need. When I decided to take my skills to the world, however, I suddenly realized that having great customer service and problem-solving skills are only past of what I needed to get the job done.

I learned a great deal about stress management and face-to-face interactions on my very first on-site call. I came up with 4 important things to think about before your first face-to-face customer interaction. Trust me on these: save yourself a call or two to tech support on your customer’s cell phone while you ponder the finer legal aspects of destroying a customer’s phone system.

. . .

Complete Communication

There is nothing worse than having a problem that could have been circumvented by communicating properly. If only you had asked that one question or stated that little limitation. Understanding the job from the get-go and knowing what a customer wants and when they want it is key to getting the job done properly and assuring repeat business.

Store the information. Don’t even take a customer call unless you can record it (using Google’s amazing GrandCentral service or your phone) or you have a way to take notes. If you’re driving, consider just sending it to voicemail. Taking down the details as the customer talks not only keeps you plugged into what they are saying but then you have a record of all the important information. No one likes to repeat what they have already said and losing email information or a phone number makes you look unprofessional. Take it from a former call-center rep: write it all down.

Make sure you have the basics. Did you get their phone number and email? Do you have their address? Do you need their web address or provider? Are you sure what time and day you are meeting with them? If you’re not planning a consultation or discovery meeting before the work starts, now is the time to get the technical details. Do you know the equipment you’re working with? Brand and model numbers? Operating systems? Do you know the color scheme they want or the room you’re working on? Get it all down now so you can save time on the next task, research.

Next, nail down the job details and priorities. At JoshCanHelp, I provide a large range of services to small businesses and individuals. This is great for people I work for because I can help them see a big picture of what needs to be done, even if I can’t do it myself. This also, however, leads to long customer to-do lists involving many different visits and pay periods. Someone might want a website remodel and content creation and email templates and a calendar function and a gallery and a shopping cart but they called you to update their on-line calendar.

Let your customer talk up a storm because you can learn a lot about their situation and what to expect. But, by the end of the call, make sure you’re clear about what needs to be done RIGHT NOW. Focus your attention and your communication on the top priorities, even if you have to set them yourself. Even though many people know what they want, sometimes it’s hard for them to differentiate between what’s annoying them greatly and what’s the first step or most important change. Help them find that and you’re a hero!

Finally, make sure to communicate properly. What do I mean by that? That means keep the right tone and watch what comes out of your mouth. You’ll work with people that are easy to talk to or people that share a lot of their personal details with you. That’s all well and good but I’d advise you to keep your own details to yourself – at least in the beginning. Stay away from conversation killers like politics and avoid badmouthing ANYTHING; you never know what other people are into.

Please bear in mind, I’m not asking you to delete your personality or act like a robot. I think it is safe to say that you can be yourself in all of your friendly, goofy glory without giving out too much information. In these interesting times of blogging, microblogging, and social everything, the once-semi-solid line between what everyone knows and what only you know is now a multicolor gradient. Regardless, on your first customer visit, err on the side of caution and keep your health ailments, financial issues, and activist causes to yourself. ‘Nuff said.

Vigorous Research

They call this “doing your homework.”

You might remember a situation during your school years where you went to class unprepared and you were (of course) called on to answer a question you SHOULD know because it was contained in the reading that was assigned the night before. This is, perpetually, the feeling you are looking forward to if you don’t do your research.

Like before, start with the basics. Since you took the time to grill the customer on the things that need fixing, organizing, creating, or modifying (depending on what business you’re in), you now have a list of things to get yourself familiar with before the big meeting. Don’t fool yourself: no one knows everything. Just because you’re an expert in the field doesn’t mean there is no research to do.

Print out (or save) instruction manuals for any equipment you’re going to work on (these can be found on-line for almost everything now). Breeze through them and become familiar, maybe even highlighting a few essential parts. Familiarize yourself with problems that other people have had by checking out forums and blogs. Make sure you know the settings, the infrastructure, maybe even the history behind what you’re doing. The most informed you are, the better impression you will have and the more useful you can be.

Make sure you have a plan-of-action in place. You should now have a clear picture of what you’re going to do and what you’re going to work with so put those together and create a plan of attack. You’ll walk in the door, exchange pleasantries, and {fill in the blank}. Translate your list of to-dos into chronological form (step 1, 2, 3) so you stay on task and get the job done as efficiently as possible. You were hired because you know what to do and when to do it so show your client what that looks like by having an agenda and sticking to it.

Last but not least, find travel information. Whether you’re flying across the country or just meeting across town, knowing your route ahead of time is critical. Get driving directions, traffic information, and even a view from the street on Google Maps. Is there construction going on or road closures? Check it out on the DOT Road Closure site ahead of time. To make yourself as useful as possible, research your way out of as many obstacles as you possibly can.

Essential Equipment

Come prepared or don’t come at all. What you do takes time, knowledge, and the right tools to get the job done. When I say tools, I don’t just mean a screwdriver and a sawzall (though both of those might be necessary depending on what you hope to accomplish), I mean anything you need to tackle the task at hand. Personally, this is one of the hardest of these four to get perfectly right. You certainly don’t want to show up without everything you need but coming to a meeting with a pack mule just looks ridiculous.

Match your tools with your agenda. In the previous step, you were smart enough to make an agenda of what needs to be done. Now, sit down with that agenda and spend some time figuring out what you’ll need to take care of it all and more. Think tools, think software, think documents, think everything. Since I deal with networks, hardware, and software, I bring extra ethernet cable, small screwdrivers, phone cords (for DSL), and my laptop. On my first call, I didn’t use the screwdriver but the other three got me out of a serious jam and made it possible to get the work done.

Keep it organized. You might have brought the kitchen sink but it doesn’t mean a damn thing if you lost it in that Navy-issue duffel bag you brought. Don’t just shovel your crap into an attache and expect to wing it when you get there. Make sure you know what you’re brining and where it is. Keep your papers organized, even if you just use a few manila folders. Make sure your laptop and cell phone are both charged up and trouble free, your tools are sharp and in the right spot, and your color samples are nice and neat. Remember: cultivate that professional image.

Don’t sweat forget the small stuff. While you’re packing up the essentials, don’t overlook the little stuff. Sure, your customer might have a CD-R or a pen or a piece of paper but it will look a whole lot better if you have them with you. Get a Swiss Army knife or a Leatherman (I use the Juice CS4) so you always have a blade and a pair of scissors. Carry at least two or three pens, a Sharpie, a notepad, a USB drive, and tape.

Timing is Everything

Master the three things above and this will be a cinch. Whether you’re on the clock or just ironing out details, time is of the essence. How you use your time, and your customers, will make a difference in your paycheck and your quality of life.

If you’re off the clock, keep it short. This is one thing that I need to concentrate on. If you’re doing research for a customer that you’re not billing them for or your taking a call from a client, keep your eye on the clock and keep it short. It’s easy to let a quick Google search turn into a two-hour Wiki-thon and, before long, you’ve eaten up valuable time that could be spent elsewhere. Stick to the script and save a couple hours every week.

If you’re on the clock, stay on task. How much do I need to say this? Show your customer that you take their time seriously and stay on task. Show them your agenda and then show them how excellent you are by following it to a “T.” Stay off personal calls unless it’s an emergency, work efficiently, and mutli-task where you can. If you’re paid by the hour, don’t think of hours saved as money lost, think of it as a future goodwill payment. Get the job done and you’ll be asked back for more.

Combine communication with timing and stand out. I live, work, and go to school in SoCal. Something that I’ve noticed, even with close friends, is that no one seems to care about schedules. If you’re late, whatev, no biggie. I’m still getting used to this and, as such, I call people when I’m running more than a few minutes late and always honor appointments and phone calls. I show up on time, I don’t schedule things too close to one another, and I’ve cultivated a good sense of how long things take. All of this adds up to a general attitude of consideration and respect, something I know my clients appreciate.

. . .

If anything, I hope this list saves you an embarrassment or two in the future. It’s a bit daunting the first couple

Would you like to leave a comment?

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posted on:

4/15/2008

comments:

0

posted in: Tools



Free Excel Invoice Template

I just recently made an invoice for myself and thought I would share it with the world!

Office iconGeneral invoice template (.XLS)

This took me about an hour to put together and I modeled it (slightly) after another template I found on-line (I didn’t like the format or the look). It’s clean, simple, and easy to use. Here are the steps on how to customize it a bit and use it for your business:

  1. Open the template and fill out the company name at the top as well as the information on the bottom left. If you want to include a promotion or additional piece of information for all invoice receivers, change that text as well. If not, right-click that big, gray box and select Format Cells… > Alignment > Merge Cells. While you’re there, also go to the Border tab and select None under the style. Lastly, select No color under the Fill tab.
  2. Now, save this template so you don’t have to go through all of these steps again.
  3. Now you’re ready for customer information. Fill in the Date (this is the date that the invoice was created), the Customer Name, and the Customer Number (or another identifier).
  4. Under the Date column, enter the date that the service/item was furnished. In the Description column, enter what was sold or the service performed. I also include the billing unit I use (such as “Consulting, hourly”) to make the invoice make a little more sense.
  5. Under Amount, type in the amount of hours or widgets provided. Now, enter the price per widget/hour in the Price column (I told you this was easy) and you should see the Total column activate and show the proper total amount. You should also see the Total and Due fields at the bottom populate.
  6. Keep entering in line items until you’ve got everything on there. Now just delete the cells under the Total column that weren’t used. This will not affect the total at the bottom.
  7. If the customer has already paid you for all or part of the amount, enter that in along with the date and the Due cell will update.
  8. Now, save it as a recognizable and scalable name (meaning that you can replicate the style over and over for the same and different customers). I use the customer’s name followed by an underscore character then the invoice number for that customer (simply “001″ or “002″ or whatever number of invoices I’ve sent) then another underscore and, finally, the date in 8-character format (mmddyy). For example, if I was invoicing myself today for the first time, the invoice file name would be “Cunningham_001_041408.”
  9. After you’ve saved it, simply print it out and mail it. If you’ve going to email it to the customer, I would suggest turning it into a PDF file using something like PDF ReDirect (free).

And that’s all there is to it! Enjoy!

posted on:

4/12/2008

comments:

1

posted in: About, Aesthetics



New business card design

Sharing the front face of my next business card:

Josh Can Help business card design

For anyone following, this is my second iteration and definitely the one most closely related to what I’m actually doing.

The last business card I had made was mostly a product of me being completely enthralled with cartoonist and blogger extraordinaire, Hugh MacLeod of gapingvoid fame. I found his cartoons a few years ago and really enjoyed their honesty. Hugh made the great move of making his cartoons available as business cards through a site called StreetCards.com. Through a link on his site, you logged into StreetCards, picked an appropriate (or inappropriate) card, added your information, gave them the 16 digits, and waited for a shipment from the UK. I had nothing to promote besides my blog (a different one than this which didn’t even have ads on it at the time) but I felt like I needed an easy way to network and meet people.

Well, now it’s April 2008 and I need business cards… for a good reason. I wouldn’t say this whole JoshCanHelp thing is blowing up per say but I definitely have found myself in a couple situations where having a small piece of card stock would be handy. Designing a card has been on my to-do list for a few months but I always had it in my mind that I would learn the digital layout software Quark first and then submit a design to a local printer. Not only is the Quark thing on hold for the moment (I’m trying to pick an enormous, expensive software program to use and Quark isn’t winning) but I could definitely benefit from having something, ANYTHING, right now. So I drew up a few designs, settled the one I liked, set my free, simple drawing program to high resolution, and went to work.

The first thing I came up with is this:

Josh Can Help business card design

If you can’t tell, the black text is the same font as my website (Trebuchet MS) and the red text is Rockwell (a font I would have never chosen until I saw it used properly). I really liked how it turned out so I showed it to a few people. The main complaint was that the important message – tame your technology – was difficult to discern and should be larger. I also heard (and thought myself) that the red text should be larger than the rest.

Since I had made the original design as a plain image, I had to start over with the new design. This was actually a blessing in disguise because, instead of repairing what went wrong, I just rebuilt everything to the correct specs. I used Rockwell font for all the front text but dropped the descriptions down a bit. Instead of cutting letters and words off (intentionally), I continued the words on the next line (to add continuity) to make the most out of the space. For the “josh” in the background, I lightened it quite a bit and added a blur effect to take the concentration off of my name. Finally, I left the separators between the attributes as dashes instead of manually changing them to black dots (individually).

I’ll say this: it is difficult to come up with a design and a message that accurately conveys your sense of creativity and vigor and excitement while also concentrating on being somewhat original. I’ve seen some amazing business cards on-line and it seems insane to even try and compete with half of them. But, in the end, that’s simply not the point. Just like my resume is no comparison to other resumes out there, my business card is not at all a matter of out-doing other people out there. If I don’t make an impression in person, it’s unlikely that my card is going to open some magical door.

Layer-by-layer, inch-by-inch. The message is more effective as a snowball, building momentum and speed and power and influence over time, than as one massive onslaught. A better presence is made by just that: presence.

Your comments are welcome and highly desired. Thank you.

posted on:

4/9/2008

comments:

0

posted in: Hardware



Problem Solved #00001 – DSL, Wifi, printers

This is your introduction to the major feature of this blog, the “Problems Solved.” I’ve told you that I’m Josh and declared that I can help but where are the goods? Right here, buddy.Every major project I finish (customer or my own) and every large even that I had a hand in will get a “Problem Solved” post, complete with it’s own number (I’m limited edition, FYI). Each call has it’s own nuances and various issues so, as you can see, the heading also gets a few words to describe the problem. The sub-headings in the posts will detail each problem (succinctly) and what the solution was, if any.

The personal value behind these posts should be clear: I’m interested in a chronicle of experience and a professional journal of sorts (I think those are synonymous). The value to the outside world is two-fold: you can see what kind of problems other people are having and you might just find a quick-fix to one of your problems. When I research problems on-line, I’m never frustrated by an OVERABUNDANCE of solutions.

On with the show…

The set-up

This customer lives in a gorgeous part of Del Mar, CA in a pair of condos with his family and veritable zoo of domestic pets. He called me to help him move his router, make sure wi-fi worked throughout the house, set up a printer with Vista (which was causing him problems), and possibly help him acquire a new desktop.

Sub-problem: home DSL network

The home DSL network was the main reason I was called in the first place. I’m very comfortable working with small wireless networks, wired or otherwise, so I figured there would be no problems. Silly me.

The piece of equipment he was using was a 2Wire 1800HG combination DSL modem and wireless router. I’ve had DSL before and never had any outstanding problems moving equipment and setting up networks so I neglected to print out any documentation. That was my first mistake (I’ll be posting on what I learned on my first customer call soon).

I unplugged the router, moved it upstairs, plugged it back in, and waited a moment. I was hoping for this:

2Wire 1800HG wireless router

I got this:

2Wire 1800HG wireless router

I tried a few power resets and the reset button on the back with no discernible results. I started to panic (I was already a little nervous). I tried moving the router back to its original location with the same results. Because this customer was living in two different condos, I wondered if maybe the phone system was not setup correctly to allow the DSL router to be moved. Then, because I didn’t see a DSL filter on the phone line leading to the fax machine, I got the crazy idea that the whole house was wired for DSL filtering (so filters would not have to be attached to each phone).

Yes, I was getting a little desperate.

Moving a DSL router solution

What I did next was exactly what I was supposed to do but, since I did not have the documentation, I did not do it correctly and went through another hour of mucking about trying to figure things out (I certainly did not charge for this hour).

For any router you have connected to your system, you are able to access that piece of equipment in a similar way that you would a website. Just like a website, your router has an address – an IP address (I suggest Wikipedia for an in-depth explanation of an IP address). You can type this address directly into your web browser and access your router’s software. What’s the problem? Finding the correct address. Here are the most common ones:

2Wire address I needed but could not find:
gateway.2wire.com (this isn’t an IP address as much as it is just a way to access the router)

Edit: the address above did not work today. The one that does work is 192.168.1.254 (router model number above).

Good general addresses to try for any router (separated by commas):
192.168.1.1
192.168.1.101
192.168.0.1
192.168.2.1
192.168.8.1
192.168.100.1

Motorola routers:
192.168.10.1
192.168.15.1

D-Link routers:
192.168.0.30
192.168.0.50

Linksys routers:
192.168.1.225
192.168.1.226
192.168.1.245
192.168.1.246

Oftentimes, your router will ask you for a login and password. This is one of those logins that you set up, write down, lose, and then panic a year later when you need it. Try a few of your common logins, try a blank login field with a password of “admin,” or, if all else fails, go to http://virus.org/default-password/ and look for your equipment based on the manufacturer (listed as “vendor” on that page).

Once you’re in, there are many things you can do but only one thing that I needed:

2Wire router set-up option

This, in short, tells the router/modem to run it’s set-up program. This particular piece of equipment needs this to be run when it moves. Go figure.

The program will likely ask you to set up a number of different logins, passwords and settings. On of these setting is a keycode that, according to the program, you would have been given. The customer I was with did not have this written down and the url given by the program was not working at the time (2wire.com/keycode [try also http://www.2wire.com/?p=268). I lucked out with a Google search on my phone so, for those of you in the same position, here are a few to try (from the 2Wire URL above):

AT&T service: 522P-22P4-6262-22AT-F2NV
Verizon service: 523E-23E4-6262-22AS-B2DD
Verizon service (another option): 524Y-24Y4-2262-22AS-B2GV
Other DSL service: 5225-26P4-6262-22AS-B2E7
Other cable service: 5225-26Q4-2262-22AS-B28F

After running through the program, in putting all of the right information, and writing everything down, we had the router moved, wifi up and running, and a connected desktop PC.

Wifi for the latops solution

Nothing to report here. Thankfully, the wifi reached all the way down into his living room in the second living space. The son was able to play World of Warcraft on the couch which was definitely the litmus test. I was, however, ready with a recommendation in case this was not the case.

I researched a bit about wifi repeaters and found some interesting information. According to most of the comments out there, they do what they should and work fairly well in a public situation. What they don't do, however, is allow for security, which, in my opinion, is a big problem. Since that was out of the question, I researched a few wireless access points. These basically take the network signal through a network cord and make it wireless (sounds so simple). We would run a cable from the 2Wire upstairs (located next to the desktop) out of the office and down the hall into a second room that was closer to where wifi needed to be used. Here are the ones I was recommending for him:

D-Link DWL-G700AP High Speed Wireless Access Point
Linksys WAP54G Wireless-G 54Mbps Access Point

One slight hang-up happened as the laptop was being passed around. There was a switch on the front that turned the wireless off of the computer. That was hit accidentally and chaos ensued. The chaos did not last for long.

Sub-problem: Vista printer set-up

Though I was a little wary about this part because I don't have a lot of experience in Vista, everything came together for the most part.

I was working with an HP Photosmart 2575 All-in-One printer that was network capable (you can plug it right into your home network and print to it from any computer [theoretically]). To test it, I downloaded the XP drivers onto my laptop, connected to the network (with a cord), and tried it out. It went through without a hitch and printed like a charm.

Since the customer did not have any ethernet cables on-hand, I offered to leave mine behind. He said he would pick some up the next day so not to worry about it. To set him up to do it on his own, I downloaded the correct HP Vista drivers onto a USB drive and transferred it to his desktop and laptop. Vista drivers are located here.

I started the driver install on the desktop and left it at a screen where the computer needed to find the printer. I told him once the cables were plugged in from the desktop to the router and the router to the printer to finish the install and try to print. I left it at that.

Final outcome

After a few days, I sent him the invoice and asked how everything was going. Apparently, the desktop connects to the internet just fine and prints to the printer just fine but now the laptop, after installing the drivers, will not connect.

*sigh*

…to be continued…

posted on:

3/24/2008

comments:

0

posted in: About



What is this blog for?

On my previous (and, coincidentally, first) post, I told you a little bit about what I want to accomplish with my business and what I will not compromise to do so. I also directed you to place where you could find more information about who I am and what I do. Now, I should probably tell you what this blog is all about.

This blog is the story of Josh Can Help (dot com)… how it came about, how it came together, and how it’s going. Besides being a tale of inevitable success (have to keep that positive visualization flowing, trust me), this blog will also serve to help people who want to try the same path, bootstrapping a business that they feel very passionate about. What I do, what works, what doesn’t, and how it all comes together will hopefully help other people who face the same decisions that I have. Choose the same or choose differently but at least you’ll have one more piece of information to help you choose.

So, let me tell you a little bit about myself and how it will contribute to an undeniably inspiring blog experience for you.

I like to teach people

Like I said before, I’m not a business development expert, a marketing maven, or a dot com millionaire. I am, however, someone who can explain stuff that doesn’t make sense in a way that might.

When I worked as a corporate trainer, I was told by a man whom I respected very much that I was a “natural teacher.” I was 24 at the time and really didn’t know what to do with that information besides say thank you. I still don’t know exactly what to do with it but I know it is going to have something to do with teaching people what I know and what they want to know.

I am not here to challenge someone to a coding battle or try to out-design someone else or to build an office network from scratch. I am here to bridge the gap between the gals and guys who know this stuff and teach me and the people who have no clue but want to. I’m here to show you what’s out there and get you started.

This blog is here for the newbies, the have-nots, the beginners. There’s so much information out there and it is hard to know where to start if you just want to get something easy done. Not everyone is a budding software developer or a Photoshop guru or a tech addict. Some people get lost and frustrated easily and end up losing out on great content, great tools, and great people.

This blog is here for the people who don’t know where to start. I’d be thrilled to be your first addition to your first feed reader.

This is my first business

I’m starting from scratch with no funding of any kind and lots of other things on my calendar. I started this business to get good at what I like to do, to have complete creative license over what I produce, and to satisfy my “help others” urge. I have nothing to lose but large chunks of my life and everything to gain. In short, there’s no reason not to do what I’m doing right now.

Also, I don’t, in the classical sense, even know what I’m doing. I’m not an MBA, I’ve never ran a business, and have never even taken a class in anything business related beyond a macro-econ class many years ago. My dad is a freelance financial consultant and went from unhappily employed to happily self-employed in a short period of time (there’s more to the story, of course, but that’s the Clif Notes). Business skill is certainly not genetic, but I’ve assimilated a sizable amount of his work ethic, business values, and desire for progress. In addition, I’ve worked for big companies for most of my employed life. Now, working on contract for a small software company, I find myself producing much better results and learning exponentially more than before. I like that I have lunch with the CEO every now and then and I like that I really feel like I own a part of their success/failure. On top of that (hold on to your hats, folks) I also have been reading about marketing and business for over a year and have picked up way too much not to give it a go.

So I’m green but I’m driven and I want this more than anything. I feel like there are a lot of people out there who feel the same way. This blog is a place I can express what I want out of the business and find others who might be doing the same thing or even just thinking about it. I want to connect with like-minded folks and build community. That’s one more piece.

I read a lot

I like to read about “life hacks” and tips and tricks and fun stuff like that. There are some talented people out there who come up with some great advice. In fact, there is so much great advice out there, sometimes I feel like I’m falling behind in taking it. Some of the best advice and greatest posts come from people who mash-up the idea of typical businesses and make me feel very passionately about owning a piece of that pie.

I read all this good advice and then have nothing to do with it (depending on what the advice is). I get these great ideas about social media and web presence and interaction and online communities and have nowhere to go.

Now, I’m going to take that great advice and my great ideas and I’m going to tell you how they turned out. I’m going to try all those free software downloads out there and all those great morning tips and all that neat marketing advice and use everything that makes sense to me. I’m going to try out those services and talk to those people and sign up for that website. Then, I’m going to cone back to this blog, tell you about what I did, tell you about how I found it, and tell you what happened.

I can’t do this for everything, of course. I’m not going to come on here and tell you how much better my life is now that I quit drinking coffee (because that’s ridiculous) or my new exercise routine I found on-line. What I will tell you about is free software that made my life easier, cheap gadgets I splurged on that work for me, and trick I’ve used to make my computer run better/different. I’ll also be sure to tell you what sucks out there because, let’s be really honest, a lot of it does.

I’m an information junky and information is useless unless you use it or share it. I intend to do both.

There will be news

Don’t you doubt it, there will be news for sure. Anything and everything worthy of telling many people about will end up right here for everyone to read. New client? New employee? New project? Big win? All right here.

. . .

The tale of JoshCanHelp (dot com) starts from the very beginning… the very, very beginning. You’ve read my intentions and you’ve now heard about my blog. Next up… how did it all begin?

posted on:

3/16/2008

comments:

2

posted in: About



Josh Can Help is alive!

I, Josh Cunningham, am starting a business, more or less by myself. You can tell that I’m serious about this because I already have a website. Take notes: website = serious stuff. That one’s free.

I should probably go one step further and say that I, Josh, have already STARTED this business. And made income on this business. This guy paid me already. See, serious stuff.

This business exists for one primary purpose: to make money doing the things that I really enjoy on a schedule that I create. A secondary purpose exists as well: to get better at the things I like to do to capitalize on that skill as well as to enjoy the output even more. A third and, appropriately, less important driving factor is also at play: I want to say that I did it. I like telling people that anything is possible and I like believing it as well.

To summarize as best as I can, I am putting myself out there as a Digital or Technology Coach. As much as I would love to stick my neck out and go with a solid “Web Developer” or “Graphic Design Artist” or “Marketing Assistant” (oh, I am that already, nevermind), I’m really not keen to pigeon-hole myself. That and I’d like to avoid artistic competition as much as possible… for the time being.

I’m trying NOT to write about what I’m capable of doing for people because that whole list is here. I’m also trying to avoid telling you about who I am and what I’ve done because that’s here. What I actually want to tell you in this post is what my honest intentions are in starting this business. If you are a potential customer looking to see why you should do business with me, these should help give you an idea of what kind of person I am and what to expect from me.

I WILL make myself as unbelievably useful to the people around me in a way that helps everybody get more done in their lives. I like to help people do what they want to do in life and make it easier for them to accomplish great things. I love to see people around me succeed and I love it even more if I had a hand in that success. I will learn more, do more, think more, and create more to boost up the people that I know.

I WILL conduct business in a way that preserves relationships I already have and builts new, important relationships with people I never would have met otherwise. I will do this because I love genuine connections with people and understand that these connections are how we learn the really vital stuff about the world around us. I will also do this because word-of-mouth promotion does not begin with the word or the mouth, it begins with what is being talked about (the Social Object, if you will).

I WILL involve people as much as possible with my business and become as transparent as I can. As I build and create I will instruct and display. The most important skills I have I learned from other people and I intend to do the same for others as much as I can. Transparency breeds trust and trust is the foundation for good relationships of every type. My motives, finances, and processes are public domain and will remain that way as much as personal security will allow.

I WILL have as much fun as I possibly can doing this and everything else. As a functioning human being, I love to enjoy myself. I also find that I love to work but only if I can find a way to enjoy doing it. The services that I offer are not just things that I am interested in or skilled at in one way or another, they are things I enjoy doing. I will enjoy working for clients that choose me and make sure they do the same with me. I will seek out employees/partners that feel the same way that I do and can help me get the most out of my time will basking in the fruits of my labor.

I WILL to build financial security for myself and my family, however I choose to define “family” or “security.” Like my old business card said, “this is a business, not a science project.” I will price fairly, will accept financial loss to maintain relationships, and will always consider charitable pro bono work but I intend to build value and wealth in this business. I will not overspend unnecessarily, I will not pay for software that I can get for free (legally, of course), and I will not trick myself into thinking new clothing/cars/equipment is the silver bullet for a branding/training/management problem.

I WILL to uphold all of these to the best of my abilities.

Up next, what to expect from this blog as well as an introduction to features you may not be familiar with.

Thanks for listening and let me know if Josh Can Help.

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