HTML Email Portfolio
Dynamic newsletter builder for collaborative blog
This newsletter builder started out as a Google Docs spreadsheet feeding into a custom script that built a valid HTML email template that worked great in popular email clients. Slowly, it evolved to use post information published by the main website (using Drupal) in a JSON format, eliminating the need to manually update the template every week. The template was built on-demand each time the page was loaded and the source could be viewed, copied, and pasted into our email marketing application, MailChimp. This saved an immense amount of time and made sure the most current content was being sent out.
Groupon-type Email Offer
This email was one of three versions designed by David Koetke. I built the HTML email templates by hand, making a few modifications along the way. We came up with three different options for the company to test with their list and checked formatting and layout in several different email clients. This is probably about as complicated as emails can/should get and was a fun exercise in how far you could take an email without having it mangled in certain clients (Outlook, typically).
- Thanks David Koetke
Josh Can Help email to friends and family
This email was put together to send to friends and family announcing the official launch of Josh Can Help. I wanted a very distinct look and, since I was sending it only to people I knew, I had a bit more leeway with graphics and content. I consider this a “flagship” email to show what is possible.
Sample marketing email for a large university
To promote a bulk HTML emailer program, I was asked to design and build an email template that could be tested in the system. The code needed to be very clean to avoid any translation errors and the design needed to show off what was possible with HTML emails. This 2-column email was presented during a sales demo and the school purchased the software.
Conference information email to current CRM clients
For an annual user workshop for enrollment professionals, I was tasked to come up with an email template that could be changed and re-sent several times. I managed the entire email campaign including design, content, and strategy. Despite being a very tough year for schools across the country, the conference enrollment was on-par with the previous year.
Happy Holidays email sent to current CRM clients
For the 2008 holiday season, I was asked to create a celebration neutral email to send to current CRM clients. I used an (attributed) image of the Del Hotel to give it a San Diego holiday feel and included an image of employee signatures to add a personal touch.