I was honored to be asked to come down to San Diego and speak to a room full of friendly college administrators, marketers, and professionals about email marketing campaigns. Everyone was plugged in and seemed to really enjoy the whole process, which made it that much more fun for me. My Google Docs presentation is [...]
I just recently gave an hour long talk on email marketing titled “6 Questions to Ask Before Sending an Email Campaign [Piece].” This was based on two blog posts I made recently. The posts actually came from the presentation preparation so I got to hype them a bit during the talk. I thought I’d toot [...]
On Monday, I posted 3 questions to ask before sending your email campaign. Today, I’m going to finish up this thought with three more questions. By now, you should be confident about sending the email in the first place and have a measurable outcome in mind. You’ve combed through your email list, taken a close [...]
