If you work with a site that publishes articles on a regular basis then you should be familiar with how your content performs and where people are coming from. It’s also important to keep an eye out for problems, traffic spikes, and a new incoming traffic sources. This guide is a quick overview of basic [...]
If you’re using Google Analytics and you’re not taking advantage of its built-in campaign tracking, you’re missing out on important insights. Campaign tracking uses URL query strings to determine where your traffic is coming from specifically. URL query strings are the funny “?something=this&somethingelse=that” text that you see on the end of URLs (try a Google [...]
If I could recommend one skill to business owners with a website it would be a solid understanding of their site analytics and they are affected. So many people treat their website as something they need to have “just because.” If you build a site for services you offer or products you sell, what people [...]
This week I’ve got some great links about SEO, Twitter, and marketing. I save and send out a lot of links during the week and I like going back through them and explaining why I think they are important. Hopefully you’ll find these useful and, if so, share this with a few people, I’d appreciate [...]
It looks like everyone liked my little collection of links from last week so I’m putting another list together. These are links that I’ve saved on Delicious or sent over Twitter since last Friday that you might find useful. Everything relates back to web strategy in some way or another whether it’s improving your design, [...]
Google Analytics (GA) and Webmaster Tools (GWT) are used to determine the health and performance of any public website. A small snippet of code is added to the very end of each website page which reports back to GA both quantitative and qualitative data about each site visitor. GWT uses the Google search engine to [...]
My name is Josh Cunningham and I love the web.
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