“Thou shall not spam” is one of the ten commandments of the web. Sending out unwanted email is unnecessary, intrusive, and, at times, downright abhorrent. Who would do such a thing? Yours truly did… but if you give me a chance to redeem myself, I think you’ll understand (and, more importantly, learn something). I wrote [...]
I just recently gave an hour long talk on email marketing titled “6 Questions to Ask Before Sending an Email Campaign [Piece].” This was based on two blog posts I made recently. The posts actually came from the presentation preparation so I got to hype them a bit during the talk. I thought I’d toot [...]
On Monday, I posted 3 questions to ask before sending your email campaign. Today, I’m going to finish up this thought with three more questions. By now, you should be confident about sending the email in the first place and have a measurable outcome in mind. You’ve combed through your email list, taken a close [...]
I had an interesting conversation with a colleague recently about what constitutes spam email and how we could go about avoiding it. It’s safe to say that we had differing opinions about the matter and I think it’s worth talking about those differences. Spam is… What is spam? My personal definition of email spam is [...]
Introduction My first post about HTML emails was a bit premature. This list should have come first, then that post, then this one about sending HTML via Thunderbird. I realize my mistake and I apologize. I think that’s a good firt step towards regaining your trust. I hope we can move on from this, I [...]
Introduction This is just a quick tip for anyone out there that wants to send a few HTML emails from their desktop and don’t have access to an HTML sending service like MailChimp or something similar. The program is called Thunderbird and it’s made by the same wonderful folks who put together the first-class web [...]
