WordPress has this great core functionality regarding links called, appropriately, Links. These can be used in a number of different ways on your site but, most commonly, you’ll see these in a sidebar under “Blogroll” or thereabouts. With a little custom code, though, these can be a powerful way to add external links to other content.
Adding or Modifying a Link
- Add a new link by going to Links > Add New. Modify an existing one by going to Links, then clicking on the Name of the Link you’d like to modify.
- Walking through all the fields:
- “Name” is the text that will appear linked
- “Web Address” is the direct URL to the page you want to link to (heed the reminder about the http://)
- “Description” is a block of text that can appear below the link to describe its content
- “Categories” help you organize and display your links
- “Target” tells the browser how to handle the link. I’d recommend leaving this alone but, if you want the link to appear in a new window, choose “_blank.” Some plugins and custom installs may override this functionality.
- The WordPress Codex has a great piece on XFN Link Relationships, if you’re interested. Leaving this alone will cause no harm, though
- The “Advanced” fields at the bottom may or may not display depending on how you’re using links. The field field, “Image Address,” would point to an image for this link.
- The “RSS Address” indicates the RSS that belongs to this link, if any
- “Notes” give you a bigger text field for the link if Description is not long enough
- “Rating” is often used to order links