HomePostsJan 15, 2009

Creating a functional, useable, linkable website: write a few articles

I wrote a online learning project for Manning Publications called Federation and Single Sign-On with OpenID Connect! This is a great resource for anyone who wants to learn about digital identity, OpenID Connect, and JavaScript development. Read more about the project or buy it now!

The reasons for writing articles about your topic of choice should be fairly obvious. First, it gives people a reason to come to your site in the first place. Second, it gives people a reason to share your site with others. Third, it gives the search engines something to find and some way to categorize your site. The decision whether or not to write about your industry or product was made when you set out to create a website; it’s a no-brainer. How you go about writing these articles and what you write about is a bit more complicated.

Each article should be directly and completely related to the reason why you have a website. The topics you pick should be related to something that the people you want to address would search (called keywords), something they would read, and something they would send to their colleagues. Additionally, it also needs to be directly related to what you’re selling; you want links in the article to point towards monetized outcomes.

When you write your articles, keep a few things in mind:

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Writing + Publishing Web Strategy