I love email, I really love it. Email is a simple communication medium that creates a historical record and is dead-simple to manage (if you’re a Gmail user). I use email as much as possible and prefer it over pretty much any communication method besides meeting face-to-face. Having said that, it’s terribly easy to use [...]
I just recently gave an hour long talk on email marketing titled “6 Questions to Ask Before Sending an Email Campaign [Piece].” This was based on two blog posts I made recently. The posts actually came from the presentation preparation so I got to hype them a bit during the talk. I thought I’d toot [...]
On Monday, I posted 3 questions to ask before sending your email campaign. Today, I’m going to finish up this thought with three more questions. By now, you should be confident about sending the email in the first place and have a measurable outcome in mind. You’ve combed through your email list, taken a close [...]
Introduction I was listening to a BBC program the other day that was talking about whether grandparents raising their grandkids was a good thing or a bad thing. Some people called in to say, yes, it was good but also bad. Other people called in to say it was bad, but also good. In the [...]
Introduction Anyone charged with finding business for themselves dreams of the days when you’ll be able to reject more projects then you take. In the meantime, drumming up business can seem like a very daunting thing to do. There are lots of places to find ideas but what will work for you depends on what [...]
Introduction My first post about HTML emails was a bit premature. This list should have come first, then that post, then this one about sending HTML via Thunderbird. I realize my mistake and I apologize. I think that’s a good firt step towards regaining your trust. I hope we can move on from this, I [...]
