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Marketing 14
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Feb 15, 2012
How to be a better self-promoter in the creative industry
I was having coffee at a local coffee shop recently and came across one of the worse examples of in-person self-promotion I’ve seen in a while. I wanted to share the experience so you know where this kind of thing can go wrong.
Jun 28, 2011
Creating effective email marketing campaigns
A presentation on creating great email marketing campaigns along with links to other resources.
Mar 15, 2011
Web Literacy for Business Owners
This is a pool of topics that I consider essential for business owners to understand, the collection of which define basic web literacy for business owners.
Nov 19, 2009
Traditional networking is dead
I think I’ve found my calling: exchanging ideas and talking them through. What’s that pay nowadays?
Jul 24, 2009
9 Great Web Strategy Links for July 24th 2009
This week I’ve got some great links about SEO, Twitter, and marketing. I save and send out a lot of links during the week and I like going back through them and explaining why I think they are important.
Jun 12, 2009
How I explained WTF Twitter is to my Dad
My dad and I have been working on a plan for a website to promote his business valuation report for a few months now. The site that inevitably came up that was Twitter.
Jun 04, 2009
3 MORE Important Questions to Ask Before Sending Company Email Marketing
On Monday, I posted 3 questions to ask before sending your email campaign. Today, I’m going to finish up this thought with three more questions.
Jan 09, 2009
You want to create a website but why? Make sure you can answer that question...
The urge to create a website comes from many different places and can be motivated by a number of different ends.
Nov 04, 2008
Spam: what is it? what does it do? why am I sending it? who cares?
I had an interesting conversation with a colleague recently about what constitutes spam email and how we could go about avoiding it.
Oct 20, 2008
What to do with great ideas (part 1)
I read somewhere that the worst thing that could happen to someone, especially someone with any kind of entrepreneurial spirit, is a great idea.
Oct 10, 2008
What to do with downtime: slow-going tips post #1
Anyone charged with finding business for themselves dreams of the days when you’ll be able to reject more projects then you take.
Sep 11, 2008
HTML emails: the last word (until everything changes again)
Here is everything I know about creating HTML emails. This is the most boring and most useful post I’ve ever created by far.
Sep 09, 2008
I learned something today
Sometimes there is an easy way, sometimes there’s just an easIER way, and sometimes there’s just hard ways.
Apr 12, 2008
New Business Card Design
Layer-by-layer, inch-by-inch. The message is more effective as a snowball, building momentum and speed and power and influence over time, than as one massive onslaught. A better presence is made by just that: presence.