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Marketing 14

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Feb 15, 2012

How to be a better self-promoter in the creative industry

I was having coffee at a local coffee shop recently and came across one of the worse examples of in-person self-promotion I’ve seen in a while. I wanted to share the experience so you know where this kind of thing can go wrong.

Jun 28, 2011

Creating effective email marketing campaigns

A presentation on creating great email marketing campaigns along with links to other resources.

Mar 15, 2011

Web Literacy for Business Owners

This is a pool of topics that I consider essential for business owners to understand, the collection of which define basic web literacy for business owners.

Nov 19, 2009

Traditional networking is dead

I think I’ve found my calling: exchanging ideas and talking them through. What’s that pay nowadays?

Jul 24, 2009

9 Great Web Strategy Links for July 24th 2009

This week I’ve got some great links about SEO, Twitter, and marketing. I save and send out a lot of links during the week and I like going back through them and explaining why I think they are important.

Jun 12, 2009

How I explained WTF Twitter is to my Dad

My dad and I have been working on a plan for a website to promote his business valuation report for a few months now. The site that inevitably came up that was Twitter.

Jun 04, 2009

3 MORE Important Questions to Ask Before Sending Company Email Marketing

On Monday, I posted 3 questions to ask before sending your email campaign. Today, I’m going to finish up this thought with three more questions.

Nov 04, 2008

Spam: what is it? what does it do? why am I sending it? who cares?

I had an interesting conversation with a colleague recently about what constitutes spam email and how we could go about avoiding it.

Sep 11, 2008

HTML emails: the last word (until everything changes again)

Here is everything I know about creating HTML emails. This is the most boring and most useful post I’ve ever created by far.

Sep 09, 2008

I learned something today

Sometimes there is an easy way, sometimes there’s just an easIER way, and sometimes there’s just hard ways.

Apr 12, 2008

New Business Card Design

Layer-by-layer, inch-by-inch. The message is more effective as a snowball, building momentum and speed and power and influence over time, than as one massive onslaught. A better presence is made by just that: presence.